British Telecom (BT) needs to keep pace with Google, which has morphed from a search engine into a business encompassing all segments of the consumer technology area

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(Continued) The RFS Newsletter, Jun. 17, 2006. Page 2
Al-Noor Ramji told delegates at the Gigaworld IT conference in Lisbon Portugal that British Telecom (BT) needs to keep pace with Google, which has, according to Ramji, "morphed" from a search engine into a business encompassing all segments of the consumer technology area. "We see Google as our biggest threat," said Ramji. "They don't mean to, it's almost incidental." He acknowledged that Google comes from a "different world" but is expanding fast to meet consumers' needs.

However, Ramji claimed that BT "can do anything Google can do", hinting that the telco would move beyond its traditional role as telecoms supplier. "I've learned that technology is the easiest thing to do," he said. "The transformation of the company is most important." Among the challenges facing BT, according to Ramji, is its expansion into television over IP with BT Vision. BT's upcoming service, unveiled in March, has secured deals with companies including Endemol, BBC Worldwide, Paramount and Warner Music Group to license programming and develop content.

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