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(Continued) The Rank for $ales Weekly Newsletter, June 17, 2006. Page 18 Pages: 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 
Google can now listen to TV sounds!It isn't the first time I've said this before and I will say it again: just when you think you've seen it all at Google, you haven't! Yesterday when I read that Google can now listen to sound from a TV set, recognize what the program talks about in just five short seconds and send some context-related ads on your computer I just flipped! The engineers at Google are real busy these days! Google has developed an application that lets your PC actually listen to your television set, in an effort to display targeted Internet advertisements on your computer. What will they think of next! According to Google, its "mass personalization" software can correctly determine the nature of a specific TV program from as little as five seconds of sound. It then presents related information in the form of ads in your Internet browser. Engineers at Google believe it could as well be used to monitor audience size or create certain social networks around other viewers watching the same television show. "The new system could keep up with users while they channel surf, presenting them with a real-time forum about a live political debate one minute and an ad-hoc chat room for a sporting event in the next," wrote Google researchers Michele Covell and Shumeet Baluja on the Google research blog.  "Of course, all of this would be done without users ever having to type or to even know the name of the program or channel being viewed," they wrote. Although the product has been tested and shown to work in trials, Google are keen to stress that there are still technical hurdles to overcome and that it may never be launched. All researchers at Google are given time to work on their own pet projects. Mass personalisation aims to combine television viewing with a personalised web experience. "Mass-media channels typically provide limited content to many people," the researchers wrote. The Web provides vast amounts of information, most of interest to few." The core of the system works in a similar way to the Shazam music service that identifies music played into a mobile phone and then sends the listener a text message with the name of the track. We could collect snippets from the Internet describing the actors appearing in a movie or present local maps within the movie as it takes place. Instead of music and mobile phones, Google's system uses a laptop or computer to listen to the ambient sound in a room. Each snippet of TV audio has a unique pattern, like an audio fingerprint, that can be queried against a database of television soundtracks. By recording the background sound and regularly analysing five second chunks, the system can identify the program 'genre' being watched.  It then starts to look for related information and content. This could include personalised advertiments. For example, if the system recognised that you were watching a trailer for a film, it might show adverts for cinemas or DVD rental shops. The researchers envisage that retailers and advertisers would bid for television segments for their adverts in the same way as they bid for keywords on the Google search engine at the moment. My take on all this Or you're simply listening to your favorite radio talk show and the program is about global warming and its many effects on climate changes all over the planet when all of a sudden a Toyota video appears on your screen as the company tries to sell you a hybrid car to help mother nature get better... The applications are endless! Google has the potential to gain even more market share from its competition with this application alone. How come the others did'nt think of this before? I don't know, but Google certainly did. So Google, here's another tip of the hat for a great idea! Well, thats it for this week. Have a pleasant and relaxing weekend. I will see you all next Saturday! Serge Thibodeau, Please note that I am available for SEO consultative work or to help you optimize your website for the major search engines. Feel free to contact me for an honest and fair assessment.  All logos, trade marks and service marks on this newsletter are the exclusive property of their respective owners. Note: Although I always try my best to answer each individual question that I receive, there are times when it's just impossible for me to answer every one I get, as the amount of emails sent to me keeps increasing all the time. Also, please note that, for confidentiality reasons, the names of people writing to us are never disclosed. Please send all your questions, comments or general enquiries to: questions@rankforsales.com Subscribe to the free Rank for Sales Weekly Newsletter <<< Previous page Pages: 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18  Bookmark the RFS Newsletter by simply clicking here. Search engine industry news corner:  About Rank for $ales Rank for $ales can be reached via email at info@rankforsales.com or you can call from anywhere in the US or Canada, via our toll free number at 1-800-631-3221. Our offices are located near Montreal, Quebec, Canada. Visit our web site at www.rankforsales.com About Serge Thibodeau Pagina+™ is offered by Rank for $ale's parent company: GCIS Inc. Besides serving as editor and CEO of Rank for $ales, Serge Thibodeau currently writes professional search engine optimization articles in some of the following publications:
SEO Today (www.seotoday.com) Additionally, Serge Thibodeau has successfully developed and deployed Global Business Listing, a powerful and flexible 'paid inclusion' search engine that will further increase any company's rankings and visibility in the major search engines. On the Web, at: www.globalbusinesslisting.com Bookmark the Rank for $ales newsletter by simply clicking here. Legal Notice This newsletter is sponsored by Rank for Sales, a professional SEO firm in business since 1997. We suggest you bookmark our newsletter and place it in the list of your favorite websites by clicking here. Feel free to contact us if you need to have your website optimized by a professional SEO firm, or if you have any question on the subject of search engines. |
