Are consumers getting buying surveys from unbiased sources?

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(Continued) The RFS Newsletter, Jun. 10, 2006. Page 2

However, while some may think consumers are getting complete buying surveys from unbiased sources, most times they are being offered snapshots of various products from vendors with a strong interest in promoting their specific products. Brian Smith, an analyst with market research firm ComparisonEngines.com says that "Comparison shopping can be fun and helpful, but like with any other purchase, along with their use comes the warning label: Buyer Beware". Such a warning resonates with a fast-growing number of consumers. E-commerce purchases have been growing at a very steady rate. Overall, Internet sales grew by 24 percent last year, according to market research firm eMarketer. That growth has lead to more use of CSSEs.

Jeffrey Grau, a senior analyst at eMarketer says "Once users are comfortable with eCommerce shopping, they then take it to the next level and start to work with comparison shopping engines". Suppliers and vendors have been trying to make their products more appealing.

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