Is Google set to compete against television advertising?

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(Continued) The RFS Newsletter, Jun. 3, 2006. Page 3
Rumor has it that Google wants to build a TV-version of its search engine. Google believes this would rival traditional TV broadcasting. In fact, Chief executive Eric Schmidt told the media over the weekend: “At the most, people currently have access to only 500 (or thereabout) TV channels,” said Schmidt. “They should have access to everything! That is where Google is heading.” As they start preparing to make the transition from the PC to the television, ISPs (Internet service providers) and broadcasters alike are combining their efforts in developing electronic program guides (EPGs) that would enable viewers with a broadband Internet connection to choose from a far wider range of video and film entertainment than is currently available.

And of course, Google seriously believes it can offer a world-beating EPG. “You have to look at what an electronic program guide is. It is just a search engine and that is what Google does best,” said Schmidt. Some ISPs such as British Telecom intend to limit viewing choice to content suppliers they have selected.

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