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(Continued)     The Rank for $ales Weekly Newsletter, June 3, 2006. Page 18

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2) Optimizing a website with relevancy in mind

In the world of search engines, keywords, key phrases and search terms are the important words or phrases that people type into the search box of major search engines, in a desire to rapidly find the products or services that interest them and that are relevant to their needs.

As it pertains to a website, keywords and key phrases are the words on your web pages that need to match these exact search terms in order for your site to drive targeted traffic to your company or online business. Targeted traffic equals interested site visitors which in turn will convert into buying customers.

Please click here to read the article.

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Online Site Builder, revisited

If you've been reading this newsletter for a year or more, you all know that I very seldom (if EVER) recommend or endorse ANY product. On any given week, I get about 10 or more requests to try out this or that product. Some companies call me, others write to me trying to sell me the latest and greatest tool or software this side of the Atlantic!

Just to be clear, before I even suggest that a product or service is any good or deserves any attention, I must have tried it myself for at least 6 months or more before I even have an opinion about it. Why? It's very simple: if you were the writer / editor of a weekly newsletter with over 26,000 subscribers, would you risk your credibility on a product that you haven't personnally tried?

A few months ago, I wrote a story on how easy it is to build and maintain a Web site using Online Site Builder™. Since then, many of you that tried it wrote to me to share your positive experience with the product. The results have been very good and the people at OSB tell me that sales are growing at about 15 percent a month, compounded.

To say that Online Site Builder is a success is more of an understatement. After using it myself for close to a year now, I can confirm to you that it does what it says. Without any previous programming experience or knowledge, you can:

  • Easily build and update any customized website
  • Have it rank high in the major search engines
  • You won't ever have to shop for Web hosting anymore
  • That's right: all that, plus a whole lot more. Outside of a pure HTML editor, it's the only site building / design platform that I truly recommend. Depending on the package you choose, it comes with up to 212 different templates, designs, colors, textures, etc. I was overwhelmed a bit the first time I started using it last August. There are a lot more different themes and styles to select from than I initially believed.

    Starting at just $14.95 a month, Online Site Builder was designed specifically for people that have NO programming knowledge and that don't know (or care) how a website works. If you don't want to spend hundreds or thousands of dollars on having a Web site done by professionals, then Online Site Builder is for you.

    Does that mean that you can't use HTML anymore? Of course not. HTML is the language of the Internet AND the search engines! But this is all what OSB does: it converts the text you write in its user-friendly online interface into HTML for you. If you know how to use a simple text editor or word processor, you will rapidly learn, usually in less than an hour, how to use this great tool.

    Another added benefit is that independently of which model of Online Site Builder you choose, it comes with its own hosting package both for your Web pages and your email addresses! You won't ever have to shop for Web hosting anymore! I strongly recommend that you try the free online demo. You can use the demo as much and as often as you need. Once you've tried it, you will agree with me that it's a great and easy-to-use Web design package.

    The best thing is that there's no software to download or install on your computer, since, as the name implies, Online Site Builder is an online service: you do everything on the Web. Plus it also features great photos and graphics that you can use as much as you want. Have a great site with a professionnal touch at only a fraction of the cost if you would contract with a commercial Web design firm or studio. Plus, the tech support at Online Site Builder is fast, friendly and knowledgeable.

    Give me your feedback. I'm interested in learning more of what kind of experience you've had using the service. Also, if you ever find any weak points or if you think there could be some improvements, drop me a line. Go ahead and try the online demo. Best of all, the demo is free!


    Well, thats it for this week. Have a pleasant and relaxing weekend. I will see you all next Saturday!

    Serge Thibodeau,
    Editor,
    The Rank for $ales Weekly Newsletter™.

    Please note that I am available for SEO consultative work or to help you optimize your website for the major search engines. Feel free to contact me for an honest and fair assessment.

    All logos, trade marks and service marks on this newsletter are the exclusive property of their respective owners.

    Note: Although I always try my best to answer each individual question that I receive, there are times when it's just impossible for me to answer every one I get, as the amount of emails sent to me keeps increasing all the time. Also, please note that, for confidentiality reasons, the names of people writing to us are never disclosed.

    Please send all your questions, comments or general enquiries to: questions@rankforsales.com

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    Search engine industry news corner:
    Read the most important search engine news that happened this week by clicking here. For the latest search engine trends, gossip, rumors, etc., visit my search engine blog at www.sergethibodeau.com

    About Rank for $ales
    In business since 1997, Rank for $ales is a professional search engine optimization firm involved in search engine positioning, placement and search engine marketing services. We work with small and medium size businesses, as well as with Fortune 500 companies, organizations and all levels of government.

    Rank for $ales can be reached via email at info@rankforsales.com or you can call from anywhere in the US or Canada, via our toll free number at 1-800-631-3221. Our offices are located near Montreal, Quebec, Canada.

    Visit our web site at www.rankforsales.com

    About Serge Thibodeau
    Serge Thibodeau is a professional search engine optimization consultant and practioner. Since 1995, Serge Thibodeau has been involved in some large SEO projects. Additionally, Serge was the project leader in the development of Pagina+ (tm), a powerful SEO solution for businesses and corporations of all sizes.

    Pagina+™ is offered by Rank for $ale's parent company: GCIS Inc. Besides serving as editor and CEO of Rank for $ales, Serge Thibodeau currently writes professional search engine optimization articles in some of the following publications:

    Renting links to your website will significantly increase your website's visibility in the major search engines. Find out how by clicking here.
    Leasing links will greatly increase your visibility in the search engines

    SEO Today (www.seotoday.com)
    Business Week (www.businessweek.com)
    The New York Post (www.nypost.com)
    Dow Jones (www.dowjones.com)
    Site Pro News (www.sitepronews.com)
    Lil Engine (www.lilengine.com)
    ISEDB (www.isedb.com)
    Business 5.0 (www.business50.com)
    High Rankings (www.highrankings.com)
    Search Engine Guild (www.searchguild.com)
    SEO Radar (www.seoradar.com)
    Search Engine News (www.searchenginenews.ca)
    Search Engine Journal (www.searchenginejournal.com)
    Escalate (www.escalate.ca)
    Tech Blog (www.techblog.org)
    Montreal Web Design (www.montrealwebdesign.org)
    plus many more.

    Additionally, Serge Thibodeau has successfully developed and deployed Global Business Listing, a powerful and flexible 'paid inclusion' search engine that will further increase any company's rankings and visibility in the major search engines. On the Web, at: www.globalbusinesslisting.com

    Bookmark the Rank for $ales newsletter by simply clicking here.

    Legal Notice
    If you find this publication interesting and of value to you, you are encouraged to link to it, using a normal H REF text link. The Rank for $ales Weekly newsletter is Copyright © Serge Thibodeau. Any reproduction, full or partial is prohibited without my prior written consent. Address all enquiries for the proper and acceptable procedures regarding certain limited reprint permissions to sthibodeau@rankforsales.com

    This newsletter is sponsored by Rank for Sales, a professional SEO firm in business since 1997. We suggest you bookmark our newsletter and place it in the list of your favorite websites by clicking here.

    Feel free to contact us if you need to have your website optimized by a professional SEO firm, or if you have any question on the subject of search engines.




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