Google declined to give any further details, but the expected move of adding in-stream video ads to its AdSense system can only help them to validate the use of video ad-serving systems

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(Continued) The RFS Newsletter, May 26, 2007. Page 3
According to BrightRoll CEO and founder Tod Sacerdoti, Google declined to give any further details, but the expected move of adding in-stream video ads to its AdSense system can only help them to validate the use of video ad-serving systems. By continuing to move into video ad serving, Google puts itself in competition with video ad companies such as BrightRoll, Tremor and Lightning Cast, which was acquired by AOL in 2006.

Sacerdoti added "anytime you have a major player entering the ad space it tends to validate it for everyone in the field already. In general, Google has taken the approach of targeting contextually the delivery of ads based on content and video."

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