The subject of unique IP addresses as they relate to SEO has always been an SEO myth

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(Continued) The RFS Newsletter, May 26, 2007. Page 10

In fact, the subject of unique IP addresses as they relate to SEO has always been an SEO myth for as long as I can remember! Unique IP addresses are only required in the case of secure eCommerce sites that utilize SSL certificates. Banks require them to authenticate who those sites say they are. That's the ONLY reason unique (or exclusive) IP addresses may be required today, and nothing else. Hope that helps.

Question -- Hi Serge! For quite a while now, I’ve read in many forums that Google now offers ‘stemming’. What is it and is stemming a good thing for a site owner running a small business? Will it achieve better relevance?

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