Infringing on keyword trademarks

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(Continued) The RFS Newsletter, May 12, 2007. Page 17

The insurer charged the two companies with infringing on its trademarks when they sold them as keywords to Geico's rivals, so that the protected terms could appear in sponsored search results. According to the suit, that practice causes consumer confusion, in violation of the Lanham Act, the primary federal law covering trademark registration and protection. Please click here to read the article.

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