Is there a difference between the average click through rate (CTR) of a banner ad on a homepage compared to one in the inner pages?

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(Continued) The RFS Newsletter, May 12, 2007. Page 11

Our forum thread of the week goes to member Peter L who asks two very good questions about banner advertising. One of the questions Peter asked: "Is there a difference between the average CTR (click through rate) of a banner ad on a homepage vs one in the inner pages? Read the two answers to his questions about banner advertising here. The thread is actually an older one, but it's been read close to 100 times so far.

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