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(Continued)     The RFS Newsletter, May 5, 2007. Page 3
Nick Patience, a business software analyst at the 451 Group, told Reuters that FAST Media is "a way for media companies to create and manage their own advertising networks without using Google or Yahoo." FAST Media's new product is likely to be a rival service to established paid search technologies. As a result, many businesses may wish to it take up in addition to the existing offerings from Google, Yahoo and Microsoft.

If it can generate enough visibility for the network, and provide good user functionality, then this new software could be a beneficial niche product.

In other news on Monday, Yahoo said that it was acquiring for about US $680 million the remaining 80 percent interest in online advertising exchange Right Media Inc. that it doesn't already own.

<<< Pr. page     Next: Yahoo continues to push ahead >>>

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