Fast Media's new service will allow users to optimise their visibility without paying specific advertising fees

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(Continued) The RFS Newsletter, May 5, 2007. Page 2
The new service will allow users to optimise their visibility without paying specific advertising fees. Overall, users are charged a one-time fee for the software and then no further fees are charged between FAST and the client. Analyst Tom Foremski welcomed FAST Media and commented that current arrangements between large search engines are one-sided.

Foremski said "not only do media companies give up a big share of the revenues but the price of online advertising is kept low because the media partners have to compete with what Google and Yahoo charge for advertising on their own sites." Foremski added "this means that unless media companies can reduce their operating costs to the same level as the search giants, revenues from online advertising through the search engine ad networks will never be enough to cover their costs".

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