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(Continued) The Rank for $ales Weekly Newsletter, May 5, 2007. Page 18
Pages: 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 
Seasonal sales anyone?We've talked about this a number of times but I'm still seeing a lot of businesses (and some not so small) that seem to be missing out on the proper timing for what I call seasonal changes. If your business is seasonal in nature and if it changes about three to four times a year, you would fall into this category! Does your site sell sporting goods? Do you sell flowers online? What if you happen to package vacation trips on some romantic islands? All three of these businesses would qualify for what I call seasonal businesses. Let's take the sporting goods example above. Today, there are sports that people practice for each of the four seasons. Now that we are almost in the summer (here anyway) it would be too late to have your site optimized now in order to reap the benefits of this summer's sales bonanza. The perfect time to have that done would have been at least three to four months prior to the season. Personally, I would get ready even earlier! Google and even Yahoo have a tendency of "skipping" at certain times of the year. What do I mean by this?  If you regularly check your site's rankings you will see at times that Google has 'refreshed' your listing. This is the action of what we call Google's FreshBot. Since a picture is worth a thousand words, take a look at the Google search results printscreen below.  As you can see from the red outline, the Tech Blog website has been refreshed on May 2nd by Freshbot. This means that any updates or any new pages that have been added to the site have been picked up by Google and will be indexed soon. How soon? Only Google knows that for sure. But it should usually be done within the next 7 to 10 days. Conclusion As the old saying goes: Don't wait for spring-- do it now! If you don't have the time, the experience or the proper tools to optimize your site, you need to outsource to a good SEO firm. The proper optimization of a website is more and more clitical today than it has ever been. Well, that's it for this week. Have a pleasant and relaxing weekend, I will see you all next Saturday! Serge Thibodeau, Please note that I am available for SEO consultative work or to help you optimize your website for the major search engines. Feel free to contact me for an honest and fair assessment. Disclaimer: The opinions, beliefs and viewpoints expressed by the various authors on this newsletter do not necessarily reflect the opinions, beliefs and viewpoints of the companies mentioned on any of these pages.  All logos, trade marks and service marks on this newsletter are the exclusive property of their respective owners. Note: Although I always try my best to answer each individual question that I receive, there are times when it's just impossible for me to answer every one I get, as the amount of emails sent to me keeps increasing all the time. Also, please note that, for confidentiality reasons, the names of people writing to us are never disclosed. Please send all your questions, comments or general enquiries to: questions@rankforsales.com Subscribe to the free Rank for Sales Weekly Newsletter <<< Previous page Pages: 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18  Bookmark the RFS Newsletter by simply clicking here. Search engine industry news corner:  About Rank for $ales Rank for $ales can be reached via email at info@rankforsales.com or you can call from anywhere in the US or Canada, via our toll free number at 1-800-631-3221. Our offices are located near Montreal, Quebec, Canada. Visit our web site at www.rankforsales.com About Serge Thibodeau Pagina+™ is offered by Rank for $ale's parent company: GCIS Inc. Besides serving as editor and CEO of Rank for $ales, Serge Thibodeau currently writes professional search engine optimization articles in some of the following publications:
SEO Today (www.seotoday.com) Additionally, Serge Thibodeau has successfully developed and deployed Global Business Listing, a powerful and flexible 'paid inclusion' search engine that will further increase any company's rankings and visibility in the major search engines. On the Web, at: www.globalbusinesslisting.com Bookmark the Rank for $ales newsletter by simply clicking here. Legal Notice This newsletter is sponsored by Rank for Sales, a professional SEO firm in business since 1997. We suggest you bookmark our newsletter and place it in the list of your favorite websites by clicking here. Feel free to contact us if you need to have your website optimized by a professional SEO firm, or if you have any question on the subject of search engines. Efficiently hosted by Avantex, the industry leader in reliable hosting services. |
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