Yahoo OneSearch Technology

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(Continued) The RFS Newsletter, May 5, 2007. Page 10

Yahoo OneSearch keeps track of current trends to deliver such targeted end results to the user, so a search for '300' would result in movie information while a search for ‘pizza’ would list local pizza stores automatically instead of just websites about pizza.

For example, if the mobile user wants to go see 300 at the movies, they just need to type the name of the movie into the search box. Overall, the search results would first list the movie, including a user rating, local theaters the movie is playing at, news headlines related to the movie and so on and so forth.

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