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(Continued) The Rank for $ales Weekly Newsletter, May 27, 2006. Page 18 Pages: 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 
AdWords launches new Dayparting featureGoogle's AdWords division has launched a new Dayparting feature. This new feature enables users to serve ads during certain parts of the day only, which are specific for local businesses, targeting for mornings, mid-day or evenings. Google's new Dayparting feature also helps to better manage contextual ads for targeted branding at specific times of the day, if and when needed. For a number of months now, Yahoo Search Marketing has also been offering a dayparting feature for its marketers in its new advertising system. However, both Google and Yahoo are now taking away one management feature which has given third party API-based ad management applications an advantage, since advertisers could simply pause and restart their ads at certain selected periods of the day. As a side note, Yahoo Search Marketing has offered dayparting for larger and higher-budget marketers for some time. So does MSN with its adCenter offering. What I think of all of this As revealed earlier this week, Google continues to gain significant market share over its competitors, namely Yahoo and MSN. This new offering will most likely help accelerate Google's efforts in further increasing its already growing market share of paid search advertising. It will be interesting to observe how this new initiative will help Google and to see if current advertisers using Yahoo's and MSN's alternatives will 'cross the street' to Google. As always, you can count on this newsletter to bring you the latest developments in this growing segment of the Internet industry. Well, thats it for this week. Have a pleasant and relaxing weekend. I will see you all next Saturday! Serge Thibodeau, Please note that I am available for SEO consultative work or to help you optimize your website for the major search engines. Feel free to contact me for an honest and fair assessment.  All logos, trade marks and service marks on this newsletter are the exclusive property of their respective owners. Note: Although I always try my best to answer each individual question that I receive, there are times when it's just impossible for me to answer every one I get, as the amount of emails sent to me keeps increasing all the time. Also, please note that, for confidentiality reasons, the names of people writing to us are never disclosed. Please send all your questions, comments or general enquiries to: questions@rankforsales.com Subscribe to the free Rank for Sales Weekly Newsletter <<< Previous page Pages: 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18  Bookmark the RFS Newsletter by simply clicking here. Search engine industry news corner:  About Rank for $ales Rank for $ales can be reached via email at info@rankforsales.com or you can call from anywhere in the US or Canada, via our toll free number at 1-800-631-3221. Our offices are located near Montreal, Quebec, Canada. Visit our web site at www.rankforsales.com About Serge Thibodeau Pagina+™ is offered by Rank for $ale's parent company: GCIS Inc. Besides serving as editor and CEO of Rank for $ales, Serge Thibodeau currently writes professional search engine optimization articles in some of the following publications:
SEO Today (www.seotoday.com) Additionally, Serge Thibodeau has successfully developed and deployed Global Business Listing, a powerful and flexible 'paid inclusion' search engine that will further increase any company's rankings and visibility in the major search engines. On the Web, at: www.globalbusinesslisting.com Bookmark the Rank for $ales newsletter by simply clicking here. Legal Notice This newsletter is sponsored by Rank for Sales, a professional SEO firm in business since 1997. We suggest you bookmark our newsletter and place it in the list of your favorite websites by clicking here. Feel free to contact us if you need to have your website optimized by a professional SEO firm, or if you have any question on the subject of search engines. |
