Search Engine Optimization, Search Engine Marketing and Search Engine Placement Weekly Newsletter, May 27, 2006 edition

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(Continued) The RFS Newsletter, May 27, 2006. Page 10
Imagine how I feel if right next to my featured listing is an ad for an iPod from a Yahoo Search Marketing advertiser that draws people away from the eBay.com website. Remember, if the shopper chooses to purchase the iPod from the Yahoo advertiser, eBay gets nothing more.

If they buy my iPod, eBay gets a Final Value Fee from me. Yahoo understands perfectly the value of auction listings as a platform for serving up its paid-search product.

One year ago, it eliminated fees on its own auction platform and serves up its paid-search advertisements on Yahoo Auction search results. It must be jumping up and down at the thought of putting its ads on eBay.com. This is an incredibly lucrative deal for Yahoo.

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