Search Engine Optimization, Search Engine Marketing and Search Engine Placement Weekly Newsletter, May 20, 2006 edition

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(Continued) The RFS Newsletter, May 20, 2006. Page 7

In news on Thursday, Market Smart Interactive's Mike Grehan just interviewed Google's Matt Cutts at ClickZ, where Mike contributes as a ClickZ Expert. Here’s a snippet from Google’s Matt Cutts' interview:

Is Page Rank™ such a big deal? Can you value a link on a page by its PageRank?

Matt Cutts: “There are over 100 factors in ranking. And PageRank is just one of them. It’s an important factor, but it’s by no means the be-all and end-all.

To me that shows the danger of short-sighted thinking and getting obsessed with just one facet of things, and not the facet which matters most.

So paying attention to the content on your site, building good stuff, those are the things that will help. Not “can I get my PageRank higher with one more sprinkle of green fairy dust?” or something like that.

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