Search Engine Optimization, Search Engine Marketing and Search Engine Placement Weekly Newsletter, May 20, 2006 edition

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(Continued) The RFS Newsletter, May 20, 2006. Page 3
In news on Tuesday, Snap.com relaunched with a number of user interface changes, among them a new page preview feature. Another new feature is the display of sponsored results with organic listings. The left side of the search results page shows text summaries of each site, with ads designated by a "sponsored result" tag, and the right side displays a preview of whichever site is highlighted on the left. Advertisers can customize the right-hand preview that is displayed in conjunction with their ads. Users can scroll down to display different previews and, on some browsers, even interact with the actual site on the right pane without leaving the search engine.

The idea is to avoid the phenomenon in which users click through to search results pages only to click back when they find it's not what they wanted. "The ubiquity of broadband allows us to do things in a different way," Tom McGovern, CEO of Perfect Market, the parent of Snap.com, told ClickZ. Perfect Market is part of the Idealab network, which spawned search pioneer Overture, later acquired by Yahoo.

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