Search Engine Optimization, Search Engine Marketing and Search Engine Placement Weekly Newsletter, May 20, 2006 edition

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(Continued) The RFS Newsletter, May 20, 2006. Page 16

Our two featured articles for the week ended May 19, 2006:

1) Another SEO Myth: We can optimize ourselves in house

This is an SEO myth we get to hear a lot. As with so many things today, from the outset, it sure looks simple. Some think that a bit of "tweaking" with a few meta tags and inserting a keyword or a key phrase in the title tag amounts to great SEO optimization!

To be really successful, a company that wishes to do its own "in house" optimization needs to get prepared for a lot more than that. You might be able to succeed "on your own" if you would have an in-house expert that really knows everything about Search Engine Optimization (SEO) and has access to all the expensive and specialized technical equipment needed to do a professional, first rate job.

Please click here to read the article.

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