Search Engine Marketing, Search Engine Optimization and Search Engine Positioning Weekly Free Newsletter, May 13, 2006 edition

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(Continued) The RFS Newsletter, May 13, 2006. Page 4
TechWords enables IDG to create an auction-based marketplace for online text ads that go to the highest bidders. The ads are linked to contextually relevant editorial in the six IDG Web sites, which have approximately 5.5 million unique visitors every month. AdSonar deploys industry-leading contextual and keyword-targeting technologies as well as sophisticated yield optimization tools to power the TechWords marketplace. "We've built a premier auction-based advertising marketplace to enable marketers to effectively reach corporate IT buyers," said Bob Carrigan, president, IDG Communications.

Carrigan added: "Quigo provides the platform for us to connect technology advertisers with buyers who rely on cio.com, computerworld.com, csoonline.com, infoworld.com, javaworld.com and networkworld.com for news and information."IDG TechWords clients may purchase keywords from IDG sales representatives, Quigo, ad agencies, or online at www.techwords.com. Michael Yavonditte, Quigo's chief executive officer said: "Quigo is very excited to partner with a premier technology media company like IDG.

<<< Pr. page Next: Quigo's Adsonar network >>>

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