Search Engine Marketing, Search Engine Optimization and Search Engine Positioning Weekly Free Newsletter, May 13, 2006 edition

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(Continued) The RFS Newsletter, May 13, 2006. Page 3
At the same time, some good news came out of the study. The fact that many search marketers also handle e-mail marketing shows that companies realize the importance of integrating the two practices. "That would allow for better integration, when all those channels are managed under one umbrella," Mr. Murray said. Mr. Murray urged marketers to recognize that search marketing is most effective when it is integrated with "as many other channels as possible, in order to maximize the cross channel conversion opportunity," Mr. Murray said.

In news on Tuesday, with its TechWords program, IDG is now offering contextual advertising services on six of its American websites. Using Quigo's AdSonar platform, IDG (International Data Group) is a keyword-targeted, auction-based, pay-per-click advertising marketplace in an IT-focused content network. TechWords advertising is available in cio.com, computerworld.com, csoonline.com, infoworld.com, javaworld.com and networkworld.com.

<<< Pr. page Next: An auction-based marketplace for online text ads >>>

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