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(Continued) The Rank for $ales Weekly Newsletter, May 6, 2006. Page 18 
Yahoo turns down Microsoft's acquisition offerIf there was a piece of news that really grabbed my attention this week it's when Yahoo said it has refused Microsoft's stake acquisition offer. In essence, Yahoo CEO Terry Semel flatly told Bill Gates that the search business has been formed and that now it's a bit late to enter the scene, even for a company with very deep pockets such as Microsoft! The offer was to acquire part of Yahoo’s search business. Semel said that negotiations about Microsoft acquiring the company, in whole or in part had NOT taken place. Such comments to media executives reflect the various conversations Internet companies are having right now about potential alliances as they jostle for position in the very lucrative search business that is currently dominated by Google. Terry Semel did say that he had talked to Microsoft about continuing their partnership under which Microsoft’s MSN online arm has used Yahoo for search advertising. MSN has decided to end this and plans a rival advertising service to Google and Yahoo. “Microsoft taking over Yahoo – that conversation has never come up,” Mr Semel said at a talk organised by the Newhouse communications school of Syracuse University. “[We discussed] search, and Microsoft co-owning some of our search. I will not sell a piece of search – it is like selling your right arm while keeping your left; it does not make any sense.”  MSN plans a search service aimed at capturing some of the billions of dollars of search advertising generated by Google and Yahoo. Google dominates the market, which has become the biggest source of revenue for internet advertising. This week, Google said it had refocused its development activities to channel more resources into its core search engine. “My impartial advice to Microsoft is that you have no chance,” Mr Semel said. “The search business has been formed.” However, Mr Semel said it was possible the search business itself could change. In particular, the popularity of search products in Korea and Taiwan that are based on people answering questions rather than electronic searches of the web might be a future model. “I do not expect [web] search to decline but it may not be the way you do it two or three years later,” he said. “Is web search the killer application or just the first? Knowledge search, as they call it in Korea, or social search, as we call it, has blown through the roof. There may be changing dynamics.” My take on all of this Let's watch these developments closely, as the times, they are 'a changing! Well, thats it for this week. Have a pleasant and relaxing weekend. I will see you all next Saturday! Serge Thibodeau, Please note that I am available for SEO consultative work or to help you optimize your website for the major search engines. Feel free to contact me for an honest and fair assessment.  All logos, trade marks and service marks on this newsletter are the exclusive property of their respective owners. Note: Although I always try my best to answer each individual question that I receive, there are times when it's just impossible for me to answer every one I get, as the amount of emails sent to me keeps increasing all the time. Also, please note that, for confidentiality reasons, the names of people writing to us are never disclosed. Please send all your questions, comments or general enquiries to: questions@rankforsales.com Subscribe to the free Rank for Sales Weekly Newsletter <<< Previous page Pages: 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18  Bookmark the RFS Newsletter by simply clicking here. Search engine industry news corner:  About Rank for $ales Rank for $ales can be reached via email at info@rankforsales.com or you can call from anywhere in the US or Canada, via our toll free number at 1-800-631-3221. Our offices are located near Montreal, Quebec, Canada. Visit our web site at www.rankforsales.com About Serge Thibodeau Pagina+™ is offered by Rank for $ale's parent company: GCIS Inc. Besides serving as editor and CEO of Rank for $ales, Serge Thibodeau currently writes professional search engine optimization articles in some of the following publications:
SEO Today (www.seotoday.com) Additionally, Serge Thibodeau has successfully developed and deployed Global Business Listing, a powerful and flexible 'paid inclusion' search engine that will further increase any company's rankings and visibility in the major search engines. On the Web, at: www.globalbusinesslisting.com Bookmark the Rank for $ales newsletter by simply clicking here. Legal Notice This newsletter is sponsored by Rank for Sales, a professional SEO firm in business since 1997. We suggest you bookmark our newsletter and place it in the list of your favorite websites by clicking here. Feel free to contact us if you need to have your website optimized by a professional SEO firm, or if you have any question on the subject of search engines. |
