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(Continued) The RFS Newsletter, May 13, 2006. Page 16 Our two featured articles for the week ended May 12, 2006: 1) Tracking ROI in your Marketing Campaigns With today’s competitive markets, accurately tracking your search engine marketing ROI (Return on Investment) is more important than ever. Whether you are using an in-house solution your company developed, or if you are using a third-party solution, carefully measuring your results could make or break your online ad budget. Independently of which tracking solution or Web analytics package you use, in the end, you can make your data more valuable and more useful if you follow a few simple steps. Web traffic tracking solutions are also important in order for you to carefully measure your conversion rates. If you have visitors coming to your site but if they aren’t buying, they are not converting. If you are mainly using a third party solution, this is for you. First, if you are using two different and competing solutions, don’t be alarmed if you see anywhere from a 5 to 10% difference in the measured results from the two competing vendors. Please click here to read the article. <<< P. page Next: Trademarks work, especially on the Internet >>> Pages: 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 Subscribe to the free Rank for Sales Weekly Newsletter Bookmark the RFS Newsletter by simply clicking here. Legal Notice This newsletter is sponsored by Rank for Sales, a professional SEO firm in business since 1997. We suggest you bookmark our newsletter and place it in the list of your favorite websites by clicking here. Feel free to contact us if you need to have your website optimized by a professional SEO firm, or if you have any question on the subject of search engines. |