Search Engine Marketing, Search Engine Optimization and Search Engine Positioning Weekly Free Newsletter, May 13, 2006 edition

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(Continued) The RFS Newsletter, May 13, 2006. Page 10

Will it always stay that way? That of course is a question only Microsoft can answer! Only they know how to reply to such a question. But I don't see why not. Clearly it's in MSN's best interest (as it is in the best interest of ANY search engine) to produce the highest quality results and the most relevant results pages. Hope that helps.

Question -- Serge what's the difference between pay for placement and fixed placement advertising? The two sound very similar to me. Is it another "alphabet soup" that SEM's try to throw at their clients, in an effort to have them impressed of their knowledge? Thanks Serge.

Answer -- One of the strongest advantages of Pay for Placement (PFP) is that it is one of the fastest and easiest ways for Internet ad agencies and search advertisers to obtain a Number One position on many of the biggest search engines in use today, beginning with Google. Your site listings can appear within hours on the PFP search engine you purchased clicks from. The same is true for their distribution partner sites.

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