Search Engine Marketing, Search Engine Optimization and Search Engine Positioning Weekly Free Newsletter, May 6, 2006 edition

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(Continued) The RFS Newsletter, May 6, 2006. Page 6

Our Forum Thread of the week goes to member Fabiola. It's actually a thread that was posted last week but I didn't see it at first. It's such a good post I wanted to share it with you. Fabiola underlines the importance of replacing dynamic links with static search engine-friendly URLs and offers many great tips on the correct way to achieve that.

Here's an excerpt:
First, the misconception: Mod_rewrite cannot be used to change the URL that the visitor sees in his/her browser address bar unless an external redirect is invoked. But an external redirect would 'expose' the underlying dynamic URL to search engines and would therefore completely defeat the purpose here. This application calls for an internal server rewrite, not an external client redirect. You can read the thread here.

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