Search Engine Marketing, Search Engine Optimization and Search Engine Positioning Weekly Free Newsletter, May 6, 2006 edition

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(Continued) The RFS Newsletter, May 6, 2006. Page 3
In news on Tuesday came word from Aaron Wall that MSN Live is now powering Alexa's search results instead of Google. Alexa results were previously Google results informed by user data from the Alexa toolbar, plus a number of post-search refinement buttons. The Alexa toolbar's gotten Alexa a bad rap from privacy advocates, though in function its effect on search results is similar to click stream data that Google, Yahoo, MSN, Ask may or may not be using in their determinations of relevance. Wall points out that A9 is still powered by Google". A9 is Amazon's primary search project. Wall wonders, however, if the change in Alexa indicates a larger coming change in Amazon's relationship to Google.

I agree. In fact, I see the move as the first Google Dump in the post eBay's-seeking-partners-against-Google era. Craig Donato of Oodle, a classifieds search engine, steers studiously clear of *selling* classified ads. His partners - his suppliers of his index of classified ads - would not appreciate the competition. Google opened the content floodgates with Google Base, creating competition for the companies in its organic results.

<<< Pr. page Next: Will Amazon rapidly find new search partners? >>>

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