|
|
(Continued) The Rank for $ales Weekly Newsletter, May 6, 2006. Page 18 
Microsoft playing catch-up with GoogleMicrosoft CEO Steve Ballmer is expected to announce the launch of Microsoft adCenter. Microsoft adCenter will be the company's Internet advertising platform that will serve paid search traffic on Microsoft's online properties hosted in the U.S. Steve Ballmer is expected to recognize the advertising community for its pivotal support of Microsoft's rapidly expanding digital content network and announce that the company is set to deliver even richer opportunities for advertisers in the months to come. Ballmer's audience at the Strategic Account Summit will include more than 700 leading innovators in the advertising, marketing and media industries. "Ad-supported software services are an integral part of Microsoft's plans to give consumers access to a broader variety of digital media, whenever they want and on whatever device they prefer," said Ballmer.  "Our close partnership with the ad community is extremely important to us as we evolve Microsoft from a software company into the world's largest, most attractive provider of online media through MSN, Windows Live(tm) and adCenter." Announced a year ago at the sixth annual Strategic Account Summit in March 2005 as a comprehensive platform and set of tools for advertisers, the Microsoft ad platform will be launched at the summit by Ballmer in the U.S., joining the service's availability in Singapore and France and serving 100 percent of paid search ads in these markets. Microsoft adCenter also will begin testing with a limited number of advertisers in the U.K. market in June. As the advertising engine for Windows Live, MSN and other Microsoft online services, Microsoft adCenter is helping advertisers strategically plan their online buys and is designed to help them gain a higher return on investment by utilizing real audience intelligence and advanced targeting capabilities. Performics Inc., the performance-based marketing division of DoubleClick Inc., is using Microsoft adCenter extensively with its clients. Stuart Frankel, president of Performics, will join Yusuf Mehdi, Microsoft senior vice president and chief advertising strategist, in demonstrating Microsoft adCenter's capabilities at the Strategic Account Summit. My observations in all of this The outcome of all of this will be interesting to watch, especially as it concerns advertisers that have been doing business with Google and Yahoo for an extended period of time. Before they switch completely (if they will in the first place) they will surely want to take adCenter 'for a few spins around the block' before they commit an important percentage of their ad budgets to a company that has much less experience in the field of search engine advertising and marketing. Well, thats it for this week. Have a pleasant and relaxing weekend. I will see you all next Saturday! Serge Thibodeau, Please note that I am available for SEO consultative work or to help you optimize your website for the major search engines. Feel free to contact me for an honest and fair assessment.  All logos, trade marks and service marks on this newsletter are the exclusive property of their respective owners. Note: Although I always try my best to answer each individual question that I receive, there are times when it's just impossible for me to answer every one I get, as the amount of emails sent to me keeps increasing all the time. Also, please note that, for confidentiality reasons, the names of people writing to us are never disclosed. Please send all your questions, comments or general enquiries to: questions@rankforsales.com Subscribe to the free Rank for Sales Weekly Newsletter <<< Previous page Pages: 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18  Bookmark the RFS Newsletter by simply clicking here. Search engine industry news corner:  About Rank for $ales Rank for $ales can be reached via email at info@rankforsales.com or you can call from anywhere in the US or Canada, via our toll free number at 1-800-631-3221. Our offices are located near Montreal, Quebec, Canada. Visit our web site at www.rankforsales.com About Serge Thibodeau Pagina+™ is offered by Rank for $ale's parent company: GCIS Inc. Besides serving as editor and CEO of Rank for $ales, Serge Thibodeau currently writes professional search engine optimization articles in some of the following publications:
SEO Today (www.seotoday.com) Additionally, Serge Thibodeau has successfully developed and deployed Global Business Listing, a powerful and flexible 'paid inclusion' search engine that will further increase any company's rankings and visibility in the major search engines. On the Web, at: www.globalbusinesslisting.com Bookmark the Rank for $ales newsletter by simply clicking here. Legal Notice This newsletter is sponsored by Rank for Sales, a professional SEO firm in business since 1997. We suggest you bookmark our newsletter and place it in the list of your favorite websites by clicking here. Feel free to contact us if you need to have your website optimized by a professional SEO firm, or if you have any question on the subject of search engines. |
