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(Continued)     The RFS Newsletter, May 21, 2005. Page 7
In news on Thursday, Google rarely does anything that could be considered “advertising” and is testing a radio and print campaign, apparently, to build awareness and usage of Google Local. In addition, this suggests to me that Google is very serious about developing Local and wants to accelerate that process, or at least it is testing whether traditional media advertising will do that.

If you live in the Kansas City area and for the last week or so if you've been hearing advertisements on the radio for Google Local search, the ads talk about Google’s intuitive search and how it helps the commercial’s “subject” find a “window fixer” because it doesn’t know what that type of person is called.

The thing that really grabbed my attention was an advertisement in the Kansas City newspaper this past Sunday which was also advertising Google Local. It was an 8.5” x 11” laminated insert talking about Google Local. I thought this was interesting as I’ve never seen any push with conventional advertising for Google. Actually, the advertisement in the paper was a really good ploy for the not-so-computer savvy person. The Google ad looked like a blank page from the yellow pages.

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