The Rank for Sales Search Engine Optimization and Marketing Newsletter, May 21, 2005 edition

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(Continued) The RFS Newsletter, May 21, 2005. Page 5
In news on Wednesday, Yahoo introduced a trial version of its Instant Messaging program that promotes VoIP technology and Yahoo's new social network. Yahoo, whose No. 2 instant chat service has an estimated 65 million users, will offer a free update to Yahoo Messenger during its test phase.

In addition to letting people send standard instant text messages, the new version is designed to make it easy to call friends free via computer, send a short text message to a mobile device, share photos or post content to a personal Web log. Despite the bevy of updates, Yahoo said it focused particularly on VoIP enhancements by placing a "click to call" button front and center, by adding voicemail features and by optimizing voice connections to and from those with broadband and those with dial-up.

"E-mail was the killer application from the mid to late '90s, then instant chat came second, now VoIP is opening up the third chapter," Frazier Miller, director of Yahoo Messenger, said in an interview. The move comes shortly after America Online, which boasts the No. 1 chat service, began testing software that integrates voice, data, mobile and video communication.

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