The Rank for Sales Search Engine Optimization and Marketing Newsletter, May 21, 2005 edition

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(Continued) The RFS Newsletter, May 21, 2005. Page 4
What does that mean? Think of a visit in the offline world. If you visit your aunt in Chicago, it means that of all the people whom you can see in Chicago, you're focusing that time and attention on your aunt. You're choosing to take one action, or to have one interaction, from a sea of other possible ones.

"Visiting" on the Web is no different. In a world that offers more Web pages than there are people, and in which the difference among hundreds of Web sites might boil down to nuance, going to any one site is a matter of choosing the exact site you want to see.

That understanding is what lies at the heart of search. Search engines are what can guide you to the best site, or few sites, that will let you do what you want to do on the Internet, out of all the possibilities there are. So search engines are gateways from the confusion of billions of possibilities to the precision of just the right site, or even just the right page on that site. They're about going from general and fairly useless to specific and highly useful.

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