The Rank for Sales Search Engine Optimization and Marketing Newsletter, May 21, 2005 edition

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(Continued) The RFS Newsletter, May 21, 2005. Page 17

2) Paying for inclusion in directories

More and more is being said about Pay for Inclusion (PFI) search engines and Pay per Click (PPC) search portals. Today, there are a good number of ways that search directories and search engines are charging companies trying to get their web sites conveniently listed on the Internet.

What is really important to underline when talking about this popular topic is that funds invested into most PFI programs go mainly in getting your web site indexed into the various search databases. There really isn't much more to it. Some promise you to be listed within seven days, others tell you it may be sooner. Click here to read the article.

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