The Rank for Sales Search Engine Optimization and Marketing Newsletter, May 21, 2005 edition

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(Continued) The RFS Newsletter, May 21, 2005. Page 14

Question - Serge, what can I do to increase my conversion rate? I'm getting good traffic from the engines, but not many sales. Thank you.

This is an excellent question, and one we are getting often. Even if you're getting great visibility and traffic in the SE's, it won't mean much if your site dosen't convert visitors into buyers. For starters, I strongly recommend you read an article I wrote on How to Significantly Increase your Conversion Rate. In it, I offer many tips and 'How To' guidelines that will help the novice, as well as seasoned and experienced webmasters.

Like SEO, boosting your site's conversion rate involves a lot of analysis, checking, fine-tuning, testing, and re-testing over a given period of time, usually many months.

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