Five biggest e-mail brand killers

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(Continued) The RFS Newsletter, Apr. 26, 2008. Page 5
Lyris' new website will be updated at least once a day and will feature blog posts on marketing, content devoted to specific online marketing channels, including e-mail marketing, Web analytics, site optimization, guest editorials from industry leaders and an opportunity for Internet marketing professionals to post comments in response to the content they read on the site.

It will also include an article on the five biggest e-mail brand killers, a piece on the quality of Web site landing pages and a white paper on specific key metrics to consider before designing and evaluating PPC (pay-per-click) campaigns. In addition to becoming a gathering spot for online marketers, the portal also stands to help raise the profile of Lyris, which is best known for managing large-scale e-mail campaigns for a group of large companies, including Visa, McAfee, Intuit and Alibaba.com.

<< Pr. page Next: E-mail marketing is a mature but crowded space >>>

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