Google has always relied heavily on the number and quality of links

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(Continued) The RFS Newsletter, Apr. 26, 2008. Page 16

Our two featured articles for the week ended April 25, 2008:

1) What you need to know about linkbaiting

If you're looking for a simple and effective way to acquire links to your Web site, one of the best ways to do it is with linkbaiting. The idea isn't new and has been around for some time. The process of linkbaiting is very simple. All that it entails is to offer something that is free to other Internet users, or a free online tool, a research brief on a specific topic or something similar that will encourage others and webmasters to link to your site.

Ever since the Google search engine came about to what it is today, Google has always relied heavily on the number and quality of links pointing to a specific site in order to determine the popularity of that site. This is called link popularity and can have a drastic impact on how high a site can rank in the major search engines. Please click here to read the article.

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