DoubleClick's acquisition price tag represents a notable increase in the valuation of the company

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(Continued) The RFS Newsletter, Apr. 21, 2007. Page 2
Overall, taking into consideration that DoubleClick was valued at about $1.1 billion less than two years ago, and noting that has since divested itself of some of its divisions to other parties, the acquisition price tag represents a notable increase in the valuation of the company. After all, Microsoft had been wanting to acquire DoubleClick, which is controlled by San Francisco private-equity firm Hellman & Friedman.

The agreed-upon acquisition price represents about an 800 percent return for DoubleClick's current owners, who paid less than $331 million for it at the end of 2005. As the Web economy enters its second decade, the price tag reveals just how valuable some Internet companies can be. In adding DoubleClick to its arsenal, Google forays deeper into the business of placing the electronic advertisements that now garner so many Web sites.

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