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Google surpasses Street expectations, again

Late Thursday, Google stated that its net earnings jumped almost 70 percent in its first quarter, on solid sales growth. This enables the Number One search company to effectively maintain its leading position in the rapidly growing online advertising market.

For its first quarter, Google reported revenue of $3.66 billion, an increase of 63 percent from the corresponding 2006 period. After paying for its TAC (traffic acquisition costs), Google reported overall revenue of $2.53 billion, more than Wall Street's consensus estimate of $2.49 billion, and up a little more than 66 percent from $1.53 billion in 2006.

The company's net income increased 69 percent from the same period last year to $1 billion, or $3.18 a share.

Excluding stock-based compensation as well as a tax benefit and other items, Google reported net earnings of $3.68 a share, more than the $3.30 a share that most Wall Street analysts were expecting on this basis.

The company's 1st quarter results came two days after top rival Yahoo posted disappointing first-quarter earnings and issued weaker-than-forecast sales guidance for the second quarter. Those negative news caused Yahoo's stock to plunge 12 percent Wednesday, and another 3 percent Thursday.

On Monday, research from comScore showed that Google widened its market share lead in search over Yahoo and smaller competitors such as MSN and Ask.com.

In addition to strenghtening its leading position in search, analysts have speculated that Google may also become a more significant player in other areas of advertising as well. The company acquired popular online video site YouTube in 2006.

Additionally, on Monday, Google agreed to acquire DoubleClick, a firm that specializes in placing online banner ads. Google also announced new ad-selling partnerships with radio station owner Clear Channel Communications and EchoStar, which operates the DISH satellite TV network.

Google CEO Eric Schmidt said in a statement "the global reach of our core search and ads business, combined with our focus on building our partnerships drove our strong results in the quarter."

Schmidt added "we continued to expand our worldwide footprint, adding important new partners and growing our platform to increase our ability to deliver targeted and measurable ads."

Way to go Google! We're all proud of you!


Well, that's it for this week. Have a pleasant and relaxing weekend, I will see you all next Saturday!

Serge Thibodeau,
Editor,
The Rank for $ales Weekly Newsletter™.

Please note that I am available for SEO consultative work or to help you optimize your website for the major search engines. Feel free to contact me for an honest and fair assessment.

Disclaimer: The opinions, beliefs and viewpoints expressed by the various authors on this newsletter do not necessarily reflect the opinions, beliefs and viewpoints of the companies mentioned on any of these pages.

All logos, trade marks and service marks on this newsletter are the exclusive property of their respective owners.

Note: Although I always try my best to answer each individual question that I receive, there are times when it's just impossible for me to answer every one I get, as the amount of emails sent to me keeps increasing all the time. Also, please note that, for confidentiality reasons, the names of people writing to us are never disclosed.

Please send all your questions, comments or general enquiries to: questions@rankforsales.com

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Search engine industry news corner:
Read the most important search engine news that happened this week by clicking here. For the latest search engine trends, gossip, rumors, etc., visit my search engine blog at www.sergethibodeau.com

About Rank for $ales
In business since 1997, Rank for $ales is a professional search engine optimization firm involved in search engine positioning, placement and search engine marketing services. We work with small and medium size businesses, as well as with Fortune 500 companies, organizations and all levels of government.

Rank for $ales can be reached via email at info@rankforsales.com or you can call from anywhere in the US or Canada, via our toll free number at 1-800-631-3221. Our offices are located near Montreal, Quebec, Canada.

Visit our web site at www.rankforsales.com

About Serge Thibodeau
Serge Thibodeau is a professional search engine optimization consultant and practioner. Since 1995, Serge Thibodeau has been involved in some large SEO projects. Additionally, Serge was the project leader in the development of Pagina+ (tm), a powerful SEO solution for businesses and corporations of all sizes.

Pagina+™ is offered by Rank for $ale's parent company: GCIS Inc. Besides serving as editor and CEO of Rank for $ales, Serge Thibodeau currently writes professional search engine optimization articles in some of the following publications:

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SEO Today (www.seotoday.com)
Business Week (www.businessweek.com)
The New York Post (www.nypost.com)
Dow Jones (www.dowjones.com)
Site Pro News (www.sitepronews.com)
Lil Engine (www.lilengine.com)
ISEDB (www.isedb.com)
Business 5.0 (www.business50.com)
High Rankings (www.highrankings.com)
Search Engine Guild (www.searchguild.com)
SEO Radar (www.seoradar.com)
Search Engine News (www.searchenginenews.ca)
Search Engine Journal (www.searchenginejournal.com)
Escalate (www.escalate.ca)
Tech Blog (www.techblog.org)
Montreal Web Design (www.montrealwebdesign.org)
plus many more.

Additionally, Serge Thibodeau has successfully developed and deployed Global Business Listing, a powerful and flexible 'paid inclusion' search engine that will further increase any company's rankings and visibility in the major search engines. On the Web, at: www.globalbusinesslisting.com

Bookmark the Rank for $ales newsletter by simply clicking here.

Legal Notice
If you find this publication interesting and of value to you, you are encouraged to link to it, using a normal H REF text link. The Rank for $ales Weekly newsletter is Copyright © Serge Thibodeau. Any reproduction, full or partial is prohibited without my prior written consent. Address all enquiries for the proper and acceptable procedures regarding certain limited reprint permissions to sthibodeau@rankforsales.com

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Feel free to contact us if you need to have your website optimized by a professional SEO firm, or if you have any question on the subject of search engines.



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