If you have never written for the Internet before there are things that may even shock you

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(Continued) The RFS Newsletter, Apr. 21, 2007. Page 17

2) Is Writing for the Web Different than in Print?

As you sit down and start thinking how you are going to write the content for your new website, or if you are contemplating a complete redesign of your existing site, there are a number of important things you need to know, before you even start writing. If you have never written for the Internet before but if you have plenty of experience writing for print, there are in fact a number of things here that may even shock you. To be really successful on the Web, you may even have to ‘relearn’ a few things.

The exact way you do this will have a direct and long-term impact on the overall ranking features of your site in the major search engines. So if you want to succeed at this task, and if you want to significantly increase your site’s ROI from the search engine’s results pages, listen up. Please click here to read the article.

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