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(Continued)     The RFS Newsletter, Apr. 14, 2007. Page 7
This certainly isn't good news for some, particularly as it covers a period when all of the major search players made important and costly improvements to their engines. For instance, Ask.com launched an impressive local search service last year, and also greatly improved its image searching. However, and despite all that, its overall market share still declined almost 0.45 percent, to a tiny 3.49 percent.

No matter how you cut it, tradional wisdom has long held that Google is still vulnerable to what are called 'vertical attacks' (specific search engines that single out category niches). But as the new Hitwise data suggests, Google is somehow gaining some influence in specific valuable vertical markets. Overall, search engines increased their so-called influence over the year, accounting for more of the total traffic sent to Web sites in the categories of travel, health, shopping, business and even entertainment, among others.

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