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(Continued)     The RFS Newsletter, Apr. 14, 2007. Page 3
This will let marketers better coordinate their advertising, and improve their overall ROI in their campaigns.” The AOL Search Marketplace utilizes a white-label version of Google AdWords, providing advertisers the ability to acquire search ads that solely targets the AOL audience on the AOL Client applications and AOL.com. This new service uses the same best-of-breed functionality and reporting features that advertisers have come to expect from Google AdWords.

Until now, advertisers didn't have the ability to segment and optimize traffic coming from AOL. Now they do! AOL's new Search Marketplace is the result of a five-year strategic relationship that AOL and Google entered into two years ago. AOL test marketed AOL Search Marketplace with about thirty advertisers since Nov. 15, 2006.

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