Search Engine Marketing, Search Engine Optimization and Search Engine Positioning Weekly Free Newsletter, April 29, 2006 edition

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(Continued) The RFS Newsletter, Apr. 29, 2006. Page 2
In addition Ask.com (or IAC Search & Media) revenue more than tripled while Berkowitz was manning the bridge. Goes to show that less ads can equal higher revenues under the right monetization plan. According to Microsoft, Berkowitz “will be responsible for running the Online Business group, which includes include MSN.com, MSNTV and MSN Internet Access programming, advertising sales, business development, and marketing for Live Platforms, MSN and Windows Live.

This team’s mission is to deliver world-class go to market leadership, that wins customers to our services and builds a world leading advertising business. The responsibility for the monetization of our Live Platform, MSN and Windows Live assets is owned by this team, and includes end-to-end management of the online P&L.” As CEO, Steve Berkowitz is responsible for all business related to IAC Search & Media (formerly Ask Jeeves, Inc.). In his previous role as president of Ask.com, Berkowitz is credited with building the management team that orchestrated the turn around of Ask.com, today the second largest pure search site on the Internet.

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