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(Continued) The Rank for $ales Weekly Newsletter, Apr. 8, 2006. Page 18 
Google & EarthLink awarded San Francisco Wi-Fi project When news hit late this week that Google and EarthLink would be awarded the Wi-Fi wireless access contract for the city of San Francisco I was happy for them. But I wasn't that much surprised. Including me, a lot of industry observers had anticipated such a move. Google now has the financial and the human resources to pull such a feat, especially when it will receive help from EarthLink, an ISP with many years of experience in the US market. By all counts, this is an important new development. Google has said from the beginning that the city of San Francisco will probably be a pilot project. If it is successful it will want to replicate the same in other major US cities. This is a first, both for Google and a large modern city such as San Francisco. The outcome of this will be closely scrutinized by many industry observers, myself included. The project is expected to take from 3 to 5 months to complete. I would assume that one of the toughest obstacles to the project is how will they be able to 'push' wireless signals through concrete buildings with steel structures? Usually such buildings represent challenges to radio waves, since the steel structure acts as a giant shield preventing radio waves from entering.  I'm not a wireless expert-- far from it! I'm only going with my logic, and my early years of experience working with radio signals when I was a young man! I remember when we tried to install various radio equipment in a concrete building we had many problems. Modern buildings with concrete floors all have one thing in common: they all have a steel structure and all that steel plays havoc with radio signals. Of course I realize that technology has improved by leaps and bounds since the mid-seventies and Google and EarthLink will most likely find a common solution to the problem. Another important hurdle they will need to address is Internet security. Ask anyone that is connected to a wireless network and they will tell you their number one concern is security. Armed with just a laptop, computer hackers have been SEEN driving up and down whole downtown city blocks, either in a car, or preferably in a van trying to pick-up some sensitive corporate data... Although this is illegal, it's really frightening when you think about it! Nevertheless the whole project is an impressive one at that. I will be watching these developments rather closely since this will be a pilot project that will dictate how the others will materialize over the next few years. Well, thats it for this week. Have a pleasant and relaxing weekend. I will see you all next Saturday! Serge Thibodeau, Please note that I am available for SEO consultative work or to help you optimize your website for the major search engines. Feel free to contact me for an honest and fair assessment.  All logos, trade marks and service marks on this newsletter are the exclusive property of their respective owners. Note: Although I always try my best to answer each individual question that I receive, there are times when it's just impossible for me to answer every one I get, as the amount of emails sent to me keeps increasing all the time. Also, please note that, for confidentiality reasons, the names of people writing to us are never disclosed. Please send all your questions, comments or general enquiries to: questions@rankforsales.com Subscribe to the free Rank for Sales Weekly Newsletter <<< Previous page Pages: 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18  Bookmark the RFS Newsletter by simply clicking here. Search engine industry news corner:  About Rank for $ales Rank for $ales can be reached via email at info@rankforsales.com or you can call from anywhere in the US or Canada, via our toll free number at 1-800-631-3221. Our offices are located near Montreal, Quebec, Canada. Visit our web site at www.rankforsales.com About Serge Thibodeau Pagina+™ is offered by Rank for $ale's parent company: GCIS Inc. Besides serving as editor and CEO of Rank for $ales, Serge Thibodeau currently writes professional search engine optimization articles in some of the following publications:
SEO Today (www.seotoday.com) Additionally, Serge Thibodeau has successfully developed and deployed Global Business Listing, a powerful and flexible 'paid inclusion' search engine that will further increase any company's rankings and visibility in the major search engines. On the Web, at: www.globalbusinesslisting.com Bookmark the Rank for $ales newsletter by simply clicking here. Legal Notice This newsletter is sponsored by Rank for Sales, a professional SEO firm in business since 1997. We suggest you bookmark our newsletter and place it in the list of your favorite websites by clicking here. Feel free to contact us if you need to have your website optimized by a professional SEO firm, or if you have any question on the subject of search engines. |
