Search Engine Optimization, Search Engine Marketing and Search Engine Positioning Weekly Free Newsletter, April 1, 2006 edition

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(Continued) The RFS Newsletter, Apr. 1, 2006. Page 7
"But in the past couple of years, things have turned around quite a bit." A recent survey, from the Graduate Management Admissions Council, the organization that oversees the test students take to get into a graduate business program, found that MBA graduates are receiving some of the highest average starting salaries since 2001.

For example, Goldman Sachs awarded $140,000 to each of its Class of 2005 hires, and the average annual base salary for MBAs in 2005 was slightly over $90,000. "Right now, it's a good time to be a student in the MBA program," said Dean Maroney. Or maybe not. A new report just released by Coogan & Partners, asserts that an MBA is not only worthless to marketers, it can be a liability.

In a survey of marketing executives from 32 consumer-products companies, combined with scanner and panel data from ACNielsen, the consulting and strategy practice found that marketers from companies with significant market-share gains are far less likely to have MBAs than those from companies posting significant share losses.

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