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(Continued)     The RFS Newsletter, Apr. 1, 2006. Page 5
Verizon's SuperPages are slated to begin taking advantage of their reach to thousands of small businesses under a recent agreement with Google. Google has in effect inked a deal with Verizon where it will become a Google AdWords reseller. The announcement was made at The Kelsey Group’s Drilling Down on Local Conference in San Jose, CA. With this deal, any small business can easily be swayed to advertise on a large chunk of the search engine web via Google AdWords and their local advertising offerings, which are unarguably much better than Google’s competition and include the powerful trifecta of Google, Ask.com and AOL.

Greg Sterling told C-Net News that deals like this “are critical to move the local search market forward, since these businesses would not go on their own to Google or Yahoo.” “There is a lot of inertia in the small-business market, which relies on sales representatives to call them or visit,” Sterling said. One question is will this pose a threat to current search engine marketing businesses?

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