Search Engine Optimization, Search Engine Marketing and Search Engine Positioning Weekly Free Newsletter, April 1, 2006 edition

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(Continued) The RFS Newsletter, Apr. 1, 2006. Page 4
Google is seeking to expand its potential advertising base by moving much further into the wireless market. Filed in 2004 and published earlier this month, the patent applications address three distinct issues related to the wireless and advertising market. Patent application No. 20060058019 seeks to develop a system for dynamically modifying the appearance of browser screens on a client device when connecting to a wireless access point. Under the patent, the browser's appearance would be modified to reflect the brand associated with the wireless access-point provider.

The patent application says that Wi-Fi Internet access would be provided freely to customers in exchange for their agreement to receiving ads on their devices. Google, however, noted its patent applications do not represent a guarantee it will head in a particular direction with its technology. "Like many companies, we file patent applications on a variety of ideas that our employees may come up with". "Some of those ideas later mature into real products or services; some don't," a company representative said. "Prospective product announcements should not be inferred from our patent applications."

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