Search Engine Optimization, Search Engine Marketing and Search Engine Positioning Weekly Free Newsletter, April 1, 2006 edition

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(Continued) The RFS Newsletter, Apr. 1, 2006. Page 13

There are many technical problems in the way their website is currently setup and they made some very critical and important spur-of-the-moment decisions last year without either consulting us or another SEO firm as to the potential risks that could be associated with such a move. Had they done that, I would have told them to stick with a 301 redirect and forget about the 302 all together. They went along and implemented those many critical changes in a "blindfolded" way and never thought anything of it, until their marketing department came rushing down the CIO's office with the bad news a few months later!

Not only that, but their strong PR 8 is now less than a PR 4 and dropping rapidly! They had a PR 5 just a few weeks ago. Coming from a site like that, I find that appalling and very sad in deed! Note that their losses were mainly attributed to Google. On Yahoo and MSN I checked their rankings and, for the time being, they seem ok for now at least. So do I stick behind my Dec. 2004 article on 301 permanent redirects vs a 302 temporary redirect? In light of the above story, I do even more than before!

<<< P. page Next: A redirect should ALWAYS BE permanent >>>

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