Microsoft's bid to acquire Yahoo was valued at $31 a share

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(Continued) The RFS SEO Newsletter, Mar. 29, 2008. Page 3
That followed the EU's original decision on the matter four years ago, which was upheld by the European Court of First Instance in October 2007. Microsoft's intransigence on licensing prompted another EU fine, this time for the astronomical sum of $1.35 billion last month. The irony in this specific case is that the EU's approval two weeks ago of Google's proposed acquisition of advertising services specialist DoubleClick, probably intensified pressure on Yahoo, which will face even more competitive pressure now that the $3.1 billion Google-DoubleClick merger has closed, to even consider Microsoft's offer.

Overall, Microsoft's bid to acquire Yahoo was initially valued at $31 a share, although informal talks said to be taking place between the two companies could reshape the terms of the proposed deal. Then Yahoo's board formally rejected Microsoft's offer on February 11. Schmidt closed with reporters by saying "we would hope that anything Microsoft did would be consistent with the openness of the Internet, but I doubt it will be. We shall see how this matter evolves and in which direction it will lead."

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