Miva Media has accepted a Pay-per-Click deal in Britain with Condé Nast Interactive

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(Continued) The RFS Newsletter, Mar. 31, 2007. Page 7
Of course, whether any of this translates into actual and real usage will have to be analyzed later as these LG handsets start shipping, and if consumers will really adopt them in the first place. It may take a full year to see if this strategy works and its overall impact. But Search Engine Journal editor Loren Baker thinks it may be some kind of insurance for Google.

In news on Thursday, Miva Media has reportedly accepted an exclusive Pay-per-Click deal in Britain with Condé Nast Interactive. Of the three potential contenders, Condé Nast selected Miva's service over Google and Yahoo Search Marketing, according to Miva Media. Overall, Miva will provide and deliver content-driven PPC ads across all twelve sites in the Condé Nast Interactive U.K. portfolio, including Vogue.com, GQ.com, GlamourMagazine.com, CNTraveller.co.uk, EasyLivingMagazine.co.uk, BridesMagazine.co.uk, HouseAndGarden.co.uk, Tatler.co.uk, WorldOfInteriors.co.uk, VanityFair.co.uk and the newly launched, StyleFinder.com.

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