Yahoo's Mobile Publisher Services are part of the company’s initiative to deliver tools to advertisers

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(Continued) The RFS Newsletter, Mar. 31, 2007. Page 4
Yahoo's new Mobile Publisher Services are part of the company’s initiative to deliver tools to advertisers, publishers and network operators. The goal of this initiative is to enable the growth of the mobile Web, in an effort to benefit consumers, publishers and advertisers alike. Steve Boom, senior v.p. of mobile and broadband services at Yahoo said "We have become a leader in the global mobile Internet by leveraging the reach and popularity of our innovative mobile services for consumers, and Yahoo's competitive expertise in digital advertising."

Boom added "now, we are enabling publishers to grow their own mobile businesses by taking advantage of Yahoo's unique experience in technology and services.” For its part, the Yahoo Mobile Ad Network will allow mobile publishers to have syndicated advertising served on their mobile content and services. Publishers will be able to select the ad formats they want to have run, such as display, sponsored links, video or in-game placements.

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