Industry analysts talk about the de-portalization of the Internet and the ultimate death of the portal as we know it

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(Continued) The RFS Newsletter, Mar. 24, 2007. Page 3
In 2006, Microsoft paid $200 million to buy in-game video ad company Massive Inc., which has secured deals with game publishers UbiSoft Entertainment SA, THQ Inc. and Take-Two Interactive Software Inc. Google added "we think this rich environment is a perfect medium to deliver relevant, targeted advertising that ultimately benefits the user, the video game publisher and the advertiser."

In other news on Monday, some industry analysts have talked about the "de-portalization of the Internet" and the "ultimate death of the portal as we know it." However, a glimpse at the numbers show that their premonitions are largely premature and reveal a certain degree of pessimism. Some estimate that net U.S. ad revenues at Google, Yahoo, AOL and MSN represent about 57.4 percent of the projected total online ad spend for this this year.

<<< Pr. page Next: The portal segment of the ad spending pie is increasing >>>

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