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(Continued) The Rank for $ales Weekly Newsletter, Mar. 24, 2007. Page 18
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Yahoo determined to reduce click fraudWe all know how click fraud is a growing problem and how it must be addressed swiftly before it gets totally out of control. So when I see a major search engine such as Yahoo 'take the bulls by the horns' I take notice. That is exactly what Yahoo did on Friday and is the subject of my closing note. Read on... Since 1999, Reggie Davis has helped Yahoo defend itself against some lawsuits by search marketers and advertisers who said they were being overcharged for pay-per-click ads that were abused as a result of click fraud. This isn't anything new. Click fraud is defined as clicks generated by 'click bots' (ie. automated software) or by humans specifically paid to click ads many times, for the usual purpose of increasing revenue for the site the ads appear on. Recently however, Reggie Davis has been appointed Yahoo's first vice president of marketplace quality, directly responsible for significantly lowering the amount of click fraud, and to make certain advertisers and publishers are happy with the company's display and search listings. Davis said in an interview "the mandate I've received is to really boost advertiser trust. The goal is to develop the highest quality ad network there is." For many years, click fraud has been a growing problem for most of the largest search engines, which have historically refused and continue to refuse to disclose how big of a problem it really is. However, Yahoo and its largest rival Google, have slowly been a bit more communicative and are helping to provide more tools for advertisers to help reduce, if not completely eliminate click fraud.  Davis said that at Yahoo, the "discard rate," or overall percentage of clicks that for some reason or another were problematic and thus the advertiser is not billed, averaged between 12 percent and 15 percent. The rate of fraudulent clicks, those designed only to run up charges to the advertiser, is a "subset" of that total discard rate, Davis said. My conclusion to this Let's all hope that soon all the other major search providers will follow in Yahoo's foot steps in a concerted effort to drastically reduce, and, hopefully one day, completely eliminate click fraud altogether. Well, that's it for this week. Have a pleasant and relaxing weekend, I will see you all next Saturday! Serge Thibodeau, Please note that I am available for SEO consultative work or to help you optimize your website for the major search engines. Feel free to contact me for an honest and fair assessment. Disclaimer: The opinions, beliefs and viewpoints expressed by the various authors on this newsletter do not necessarily reflect the opinions, beliefs and viewpoints of the companies mentioned on any of these pages.  All logos, trade marks and service marks on this newsletter are the exclusive property of their respective owners. Note: Although I always try my best to answer each individual question that I receive, there are times when it's just impossible for me to answer every one I get, as the amount of emails sent to me keeps increasing all the time. Also, please note that, for confidentiality reasons, the names of people writing to us are never disclosed. Please send all your questions, comments or general enquiries to: questions@rankforsales.com Subscribe to the free Rank for Sales Weekly Newsletter <<< Previous page Pages: 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18  Bookmark the RFS Newsletter by simply clicking here. Search engine industry news corner:  About Rank for $ales Rank for $ales can be reached via email at info@rankforsales.com or you can call from anywhere in the US or Canada, via our toll free number at 1-800-631-3221. Our offices are located near Montreal, Quebec, Canada. Visit our web site at www.rankforsales.com About Serge Thibodeau Pagina+™ is offered by Rank for $ale's parent company: GCIS Inc. Besides serving as editor and CEO of Rank for $ales, Serge Thibodeau currently writes professional search engine optimization articles in some of the following publications:
SEO Today (www.seotoday.com) Additionally, Serge Thibodeau has successfully developed and deployed Global Business Listing, a powerful and flexible 'paid inclusion' search engine that will further increase any company's rankings and visibility in the major search engines. On the Web, at: www.globalbusinesslisting.com Bookmark the Rank for $ales newsletter by simply clicking here. Legal Notice This newsletter is sponsored by Rank for Sales, a professional SEO firm in business since 1997. We suggest you bookmark our newsletter and place it in the list of your favorite websites by clicking here. Feel free to contact us if you need to have your website optimized by a professional SEO firm, or if you have any question on the subject of search engines. |
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