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(Continued)     The RFS Newsletter, Mar. 17, 2007. Page 8
On average, men were more driven than women to start an online search based on a face-to-face conversation (36 percent vs. 30 percent, respectively). After the online search comes the word-of-mouth referral. Over 67.2 percent of online consumers communicate about their search face to face.

Over 54 percent use email or the phone, while about 30 percent use cell phones.

Other popular methods of communicating about the search among adults aged 18 to 24 include instant messaging, texting and social networking.

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